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As a college student in UK, Yee was frustrated by the asymmetric imbalance between great ideas and poor design.
World-class professors were writing mind-bending books on physics and philosophy —
yet publishing them in Times New Roman on 80gsm paper, fresh out of MS Word ‘94.
Thus, in 2017, she dedicated her full life into helping smart people explain complex ideas, against the canvas of gamified TikTok comics of our times.
As both a trilingual visual scribe and infographics designer, she built Idea Ink, an Art x Tech infographics studio, that helped 500 clients worldwide spread ideas with beautiful art.
Now, with the help of AI-powered software -- what was once a five-figure, and three-month long studio commission -- can now be brought into the hands of every single Thoth user, burning with insight: in just 10 minutes, and less than $100.
Thoth is the ancient Egyptian god of magic, language, and numbers — the spirit behind our love for visual storytelling. We created our iconic, fat little ibis mascot to reflect both his legacy and personality.
Long before PowerPoint, Thoth gave the world hieroglyphics — the very first infographics.
As ancestor to Hermes Trismegistus, the Greco-Roman god of systems and communications, Thoth represents a beautiful duality:
He’s the deity of both analytical truth & magical storytelling
He perfectly captures our mission to transform complex data into compelling visual narratives
Zero-prompted illustrations. Be it data lakes or payments, we offer you relevant.
Smart diagrams for systems, flows, and frameworks—ready for any deck or doc.
Every illustration is traceable to its creator—protecting illustrator rights in every use.
Stay on-brand with illustrations that align with your visual guidelines, automatically.
Yes. Thoth employs strict security measures and encrypted protocols to ensure your data remains private and protected at all times.
Your data is securely stored on trusted cloud infrastructure including Amazon Web Services, MongoDB Atlas, and DigitalOcean.
You do — 100%. Everything you create with Thoth, from brand assets to final visuals, belongs to you.
No. Your data stays yours. User data is never used for training purposes.
Yes — you can delete your content anytime within the web app, and request the complete deletion of your email & credit count at any time.
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